Site Architecture, Website, Identity, & Promotional Materials

CLIENT: Hile Creative, LLC

In 2013, Ann Arbor design firm Hile Design rebranded as Hile Creative and broadened their service offerings with an emphasis on branding. As Designer and Web Director at Hile, I was involved in the finalization of the new logo, identity materials, and several new promotional pieces describing the benefits of working with Hile. I was also responsible for the website architecture, design, and project management through deployment. We took every opportunity to incorporate the authentic Hile vibe, including Dave Hile’s unique custom illustrations, friendly, approachable messaging, tongue-in-cheek piecharts to describe each team member, and even a special shout out to Ellie, the company dog.

CREDITS: Custom WordPress Development: Matthew Restorff, Copywriting: Dave Hile, Monica Getz, Caleb Brokaw and Holly Higgins; Production Design: Charlie Szczgiel, Lindsey Cousino.

SERVICES PROVIDED