Logo & Identity
Your logo is a bite-sized visual representation of your brand. Its job is to represent you at almost every point of connection with your customer—from your website, business cards, and letterhead, to tradeshow booth banners, mugs, pens, and other tchotchkes—so it needs to convey some core idea about your organization and invite a customer to engage with you. I can help form your ideas, values and services into an effective logo.
Website
Your website should authentically represent your brand as it often functions as an initial touchpoint for your customers/clients. For single page sites, blogs, brochure sites, project portfolios, ecommerce, and more, the WordPress or Squarespace content management systems allows you to easily update your own site content, so you can use it to communicate your latest and greatest.
Not every solution is digital. To connect with your potential audience, drive traffic to your site, or get noticed in a crowd, you may need to go the more tactile, real-world route. From single-page flyers and simple brochures, to complex, multi-page annual reports, to tradeshow booths and direct mail… I can help design an effective, tangible tool to convey your message.
Packaging
Split second decisions are made every day based on packaging alone. Does it look like it is a quality product? What does it do? How will it feel or taste? Is it even safe to eat? What color is it and what will it look like in my kitchen? Your packaging tells the story of your product, and I can help with that.
Illustration
Icons, product detail renderings, illustrative logos, caricatures, tee shirt designs, family portraits, vector illustrations, acrylic, pastel, or murals… yep, we’ve done those. (Scroll down on the About page to find some pre-digital work.) Shoot me a message and let’s talk about your project.
“Thank you for all of the great work you have done for Gym America. You really helped our business grow. I love your work.”
Claudia Kretschmer