Site Design & Development

CLIENT: A.Z Shmina, Inc.

Andrew Shmina’s grandfather started his construction company in Detroit in 1916. As the 100 year anniversary drew near, the company wanted to refresh the brand, including a new website. Birdbrook Design worked closely with Mike Bell Creative, implementing the updated logo and initial branding direction to create a bold, contemporary website. The site features a minimal black and blue palette, a subtle incorporation of video, and an easy-to-use site navigation. The new site (and corresponding collateral) will help to position AZ Shmina as a straight-shoooting, experienced leader in the metro-Detroit construction industry.

Credits: Creative Direction: Mike Bell; Development: Lauren Schaible; Copywriting: John McQuillan.